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...Exceeding All Expectations of Excellence

Visionary New Book Released by Frank Hooper, Dynamic CEO of RumbaFlex.



"If Frank Hooper isn't a genius, then the Easter Bunny never cooked an omelet."

- Blake Sookram, Fiberglass Journal 

"Frank proves it! You can be on the cutting edge without cutting off your nose or an arm."

- Yolanda Bass--Abbot, Duct Monthly

"After reading this book, I fired most of my truck drivers. And I should have done it a long time ago."

- Nadine Luberto, Publix Supermarkets

"My grandmother doesn't drool that much anymore."

- Chuck VerEcke, New York Times



Hooper casts off the cobwebs of parochial convention in Excellence and also Outstanding!

A review by Jake Ramone, Resin Casting Monthly

  There’s an old saying in the fabricated-metal light-to-medium manufacturing industry: You can be first; you can be best; but you can’t be the first to be best before the best comes first. In his new book, Excellence and also Outstanding, Frank Hooper proves this is no longer true. Like he says in the opening sentence of his book, “The days of just doing your job and expecting market segments to automatically cultivate functionality are long gone.”

Amen to that!

This new book finds Frank at the top of his game and – not surprisingly – in a playful mood. In fact, the whimsically urgent nature of this text brings up that familiar image of Frank at his ranch in New Jersey, riding his yellow golf cart in his corduroy hat and vest as he sips a goblet of apple schnapps and giggles about his latest bombshell inspiration. Sure, we’ve seen this before. It just seems of late that this bon-vivant panache is much more to Frank’s liking than in books past. And to that we say, “Thanks, Frank!”

What’s the best news about this book (other than the fact that Frank wrote it)? That’s simple – the flow. Gone are the sometimes erratic impulses that must plague a mind like Frank’s. And though in the past we as readers have enjoyed – even relished – following the topsy-turvy meanderings of a hypercharged industrial intellect like Frank’s, with its pinball ricochets of explosive brilliance, it’s nice in this book to settle down for a fiery but somewhat predictable ride. Though there are plenty of twists and turns to excite all your aggregate scalable synergies, there is a newfound lucidity to Frank’s prose that reveals a welcome industrial manufacturing maturity.

To this unabashed “Fankophile,” a more mature Frank is a more incisive Frank. His new theories on resource-maximizing paradigms are refreshing; his bold concepts of parallel transition niches are radiantly scandalous; and his epic attack on today’s “mash-n-merge” workflow trend is a welcome kick in the teeth to the weak sisters of today’s Tinker Bell economy. As Frank puts it: “To make an omelet you have to do more than break a few eggs; you need to kill the damn chicken.” Indeed. And today that sacrificial chicken takes the form of all those feckless “process engineers” who laughed at Frank, and said he could never “beat the hump.”

But Frank beat the hump, that’s for sure, despite some high-profile personal setbacks in the past year. Somehow, he seems to have brushed off the “garden hose” dispute with his orthopedist, and after all the legal hijinks the Louisiana legislature pulled on him in 2017– including famously shuttering three of his five blood labs – Frank is back to being Frank (even launching a new “Frank’s Slaw” enterprise). And when Frank is Frank, as he is in Excellence and also Outstanding,” everyone wins.

And that, in essence, is the message Frank Hooper leaves us with in his exciting and illuminating new book: everyone wins. The opening paragraph of his chapter entitled, Breaking the Chains of Mindshare Entitlement, Frank asserts:

        When you’re rethinking the manufacturing process, you have to ask yourself what is the meat and what is the knife. Do you reinvent the meat? No. That would be stupid. Plus you couldn’t do it. You can’t reinvent meat. Meat is meat. You have to not be stupid and instead reinvent the knife. If you reinvent the knife then suddenly you’ve got new cuts of meat. Chops. Shanks. Salami. And then you’ve really got something.

        Now, to be completely candid, even in this luminous new volume Frank remains unable to shed some of his familiar blind spots. He continues to insist that most quantitative elasticity has a dissonant underbelly, insisting it is the cause of America’s inability to do anything but “nibble at the bunions of our fragile lease/lend infrastructure.” That both Western Sizzle Restaurants and QuikLube, Inc. both proved this to be untrue in the third and fourth quarters of 2014, seems to make no difference to Frank. Also, his use of extended metaphors continues to be fuzzy at best, bordering on reckless. For instance, the relationship between the auto and food service industries bears no credible resemblance to “a hamster driving the space shuttle.” The chaotic evolution of streaming media does not, in this writer’s mind, remind one of “the swollen tongue of an angry organ grinder.” Nor do the stormy fluctuations in the valuation of European commodities bring up images of “blood stained tube socks blowing in a sandstorm.” Certainly, Frank is prone to over-embroidered hyperbole, and we’re used to his flowery flights of agitated enthusiasm. This book is no different, and in some ways this is comforting. Again, we should be glad that Frank is still Frank.

Certainly, Excellence and also Outstanding is a worthy addition to the bookshelf of any forward-leaning business executive, or truthfully anybody interested in casting off the cobwebs of parochial convention. At its core, this is a book about professional emancipation, about the fearless pluck characteristic of pioneers throughout the ages, from Martin Luther to Magellan, Descartes to Dean Martin, from Marx to Mr. Green Jeans, and frankly, from me…to you.